Branding Design Systems
Modern recovery for all
The scope of this project embodied repositioning the entire product family, gaining awareness, reinventing the category and packaging systems, and fresh marketing resources to drive traffic and awareness. With all these other factors coming together, we were able to create and release the complete Push Series category, with two new products slated for the amateur line. This Push Series category also introduced a cost-efficient acquisition strategy, that enabled consumer trial at low commitment, establishing product value and trust, leading into further sales with higher margins.
applies to all
This campaign has raised the educational aspect of recovery, pushing the room for continued category growth. This was a six-month journey introducing future innovation, and releasing a series of new products along our way. A successful POS system was built out for the Push Series, activating the acquisition strategy that was positioned in the IMG Academy and other high traffic athletic clubs. These new products captured new reoccurring revenue and built a stronger pathway for heightened product experience and referrals.
Our work encompassed content strategy and activations from concept to retail roll-out. This brand revitalization established a recognizable and reputable brand within the athletic community. It showed its success through marketing engagement and growth beyond sales performance goals. This lead to renewed contracts for future brand extensions in current development.