When reviewing their fixture program, we understood their decision makers worked most effectively when they had a physical fixture to review, but the high cost to produce a single fixture each time an idea came up was not sustainable. Additionally, the cost for their team to conceptualize, design, prototype, get pricing, produce, and manage each project made the process that much more difficult. Our fixture team was able to help streamline the design process, provide incremental visual examples without producing a prototype each time, and produce prototypes in as little as 2 days.